Carlsberg - Dåben


Frame By Frame

Jussing VFX:

On-set supervisor
3D bottle
Compositing (some shots)

Alexander Tops°e has directed this ad, which marks the fact that Carlsberg has bought the naming rights to the C-stand in the Danish football stadium Parken.

Agency &Co turned to Frame By Frame to produce the spot, who hired me to figure out the VFX.

We built a black miniature set and smashed dozens of bottles and balloons with beer and flour, to get a good library of splash and puff elements. I then simulated the breaking bottle in 3D, and blended the passes together.

I also had to re-create the truck bed in 3D, in order to get the proper reflections and contact shadows from the bottle.

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ęCopyright 2000-2012 Jonas Ussing